Privacy Policy
EQUI Scents ("EQUI," "we," "us," or "our") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit equiscents.co, purchase EQUI Scents products, communicate with us, subscribe to our marketing communications, or otherwise interact with our services.
Information We Collect
Depending on how you interact with EQUI Scents, we may collect:
Personal Information
- Name
- Email address
- Telephone number
- Billing address
- Shipping address
- Account information
- Order and purchase history
- Customer service communications
- Marketing preferences
Payment Information
When you make a purchase, payment information is processed through our payment providers. We generally do not directly store complete credit or debit card information.
Device and Usage Information
When you visit our website, we or our service providers may automatically collect information including:
- IP address
- Browser type
- Device type
- Operating system
- Pages viewed
- Products viewed
- Referring websites
- Website interactions
- Approximate location derived from your IP address
- Cookie and advertising identifiers
How We Use Your Information
We may use personal information to:
- Process and fulfill orders
- Process payments
- Provide shipping and delivery updates
- Manage returns, refunds, and exchanges
- Provide customer support
- Maintain customer accounts
- Prevent fraud and unauthorized transactions
- Improve our website, products, and services
- Understand how visitors use our website
- Personalize your shopping experience
- Send marketing emails or SMS messages where permitted
- Measure advertising effectiveness
- Show relevant advertisements
- Comply with legal and regulatory obligations
- Protect EQUI Scents, our customers, and our services
Cookies and Similar Technologies
EQUI Scents and our service providers may use cookies, pixels, tags, and similar technologies to operate our website, remember your preferences, understand website activity, improve performance, measure advertising campaigns, and provide personalized experiences.
You may be able to control certain cookies through your browser or available privacy settings on our website.
How We Share Information
We may share information with service providers that help us operate our business, including:
- Shopify
- Payment processors
- Shipping and fulfillment providers
- Email and SMS platforms
- Customer service providers
- Analytics providers
- Advertising and marketing platforms
- Fraud prevention and security providers
- Professional advisers
- Technology and hosting providers
These companies may process information as necessary to provide their services to us.
We may also disclose information where required by law, regulation, legal process, or governmental request, or when reasonably necessary to protect our rights, customers, employees, property, or services.
Advertising and Analytics
We may work with advertising and analytics providers to understand website activity, measure marketing performance, and provide advertising that may be more relevant to you.
Depending on applicable law, certain advertising activities may be considered "sharing," "targeted advertising," or a "sale" of personal information.
Where required, you may have the right to opt out of these activities.
Email and SMS Marketing
If you subscribe to EQUI Scents marketing communications, we may send information about:
- New fragrance launches
- Special offers
- Promotions
- Product recommendations
- Restocks
- EQUI Scents news
You may unsubscribe from marketing emails using the unsubscribe link included in our emails.
Where SMS marketing is offered, you may opt out according to the instructions provided in the applicable message.
California Privacy Rights
California residents may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA/CPRA").
Depending on applicable law, these may include the right to:
- Know what personal information we collect
- Access personal information
- Request deletion of personal information
- Correct inaccurate personal information
- Know the categories of information disclosed to third parties
- Opt out of the sale or sharing of personal information
- Limit certain uses of sensitive personal information, where applicable
- Exercise privacy rights without discriminatory treatment
Where applicable, you may use our Do Not Sell or Share My Personal Information option or contact us to submit a privacy request.
We may need to verify your identity before completing certain requests.
Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing our services, maintaining business and transaction records, resolving disputes, preventing fraud, and satisfying legal, tax, accounting, and regulatory obligations.
Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no internet transmission or electronic storage method can be guaranteed to be completely secure.
Children's Privacy
Our website and products are not intended for children under 13, and we do not knowingly collect personal information from children under 13.
If you believe a child has provided personal information to us, please contact us so we can review and, where appropriate, delete the information.
Third-Party Websites
Our website may contain links to third-party websites or services.
EQUI Scents is not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review their privacy policies before providing personal information.
International Visitors
If you access our website from outside the United States, your information may be processed or stored in the United States or other countries where our service providers operate.
Privacy and data protection laws in those jurisdictions may differ from those in your country.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business, services, technology, or applicable laws.
The latest version will be posted on this page with an updated "Last Updated" date.
Contact Us
If you have questions about this Privacy Policy or would like to exercise an applicable privacy right, please contact EQUI Scents through the contact information provided on our website.